We love the pursuit of creating the memorable, the distinctive and the easily explained idea surrounding a brand. We’re constantly searching for an image, a word, a song or the fleeting glance of a symbol that instantly connects.
At the heart of our mission is a commitment to travel down that road with our clients. After spending many years at big, global agencies we want to focus on a select few opportunities.
My icons are everyone who has made an impact in my life so far, because in one way or another they all shape who we are as people, taking the good things in and learning from the ones we don’t like.
My MOM. Throughout her life, she has taught me that nothing is impossible if you really want it and are really willing to fight for it. After being a psychologist, she decided she wanted to be a writer, and published two novels. Later in life, while traveling to every corner of the world, she developed a passion for photography. Later, she had her photography book published, which has become part of a United Nations program. Her passion for life, her curiosity, her inner strength, her energy, and her enthusiasm have been a clear example to me, and a great source of inspiration.
Hermann Hesse. It makes me keep searching for the essence. Be open for other perspective. Continuously searching for the best but without judging the others. Feel good about yourself and your purpose in life. Recognize the real important things. Develop values. Helping me to think and think….again. Value and enjoy others thinking too.
My icon is my father. Coming from very humble beginnings, with a father who was a carpenter and a mother who was a housewife, he stood for integrity, honesty, and the love of education (he got his Masters at the age of 70!). He made me a better person by giving me the opportunity to grow and the strength to face the many challenges life has thrown at me. He encouraged me to pursue my dreams, and although he did not like many things I did, he did let me do them.
My mother is my true icon. She has always showed me that hard work and dedication equals success. Even though I learned that later in life, I have her to thank for my blessings today. She taught me how to respect others and myself. Because of her, I am the woman I am today.
Stephen Hawking. “The human race is just a chemical scum on a moderate-sized planet, orbiting around a very average star in the outer suburb of one among a hundred billion galaxies. We are so insignificant that I can’t believe the whole universe exists for our benefit. That would be like saying that you would disappear if I closed my eyes”.
My icon is Dieter Rams, the famous designer for Braun. Why? Because of Dieter’s ten principals of good design:
My father is my greatest icon. He was just a boy with big dreams born in a small town in Brazil. He pursued his dreams relentlessly and with integrity, becoming the head of a multinational, inspiring his team, and becoming a mentor to many throughout the years, including me! Even though he is a hard-working businessman, our family has always been his #1 priority and together we traveled all over the world. He continues to encourage me to always pursue happiness, think big, and reach for the stars!
I don’t only have one icon as several icons define who I am, not only people but places and music too, such as my family, my friends, and the places I’ve lived. On a professional level I would say it is Richard Branson with a quote of his that has stuck in my mind: “If someone offers you a great opportunity and you’re not sure you can do it, say yes then learn how to do it later”. We’re all capable of doing whatever we set our minds to.
So many icons, so little space. Growing up in two different countries gave me an eclectic collection of idols, all the way from Evel Knievel to Capitán Piluso, from John Lennon to Charly García or from Joe Namath to Enzo Francescoli. Being a sports fan, a music lover, an art enthusiast, a moviegoer and a TV junky, I could list a thousand names that in some way or another have shaped my imagination. Not to mention all my teachers in life, starting with my family, friends, colleagues, and the one who teaches me best how to keep the windows open for new and better ideas every day: my beautiful daughter.
Miami. My source of inspiration comes from my interactions with different cultures. One of the advantages of growing up in Miami is having been exposed to people from all parts of the world. My community has driven me to create some of my best work and to continuously evolve in areas I would’ve never imagined.
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment”
There have been many experiences throughout my life that have shaped me into the person I am today. To choose one icon is nearly impossible. Every day we are exposed to influential people, places, and things, but it is knowing how to use these influences and still keep our real identity that defines a true icon in my eyes.
My icon is Álvaro Uribe Vélez, President of Colombia from 2002-2010. “In the name of justice there cannot be subjection and in the name of peace there cannot be impunity.” He strived to combat and eliminate the guerrilla group FARC in Colombia that is responsible for kidnappings, murders, bombings, and terrorism. His actions significantly improved the quality of life and safety for the people of Colombia.
My icon is my grandmother. She finished high school with honors, having six kids and a house to take care of, and she was working on her Phd thesis years later. She was not the traditional grandmother. I was very lucky to have such an intellectual, artistic and kind example growing up. She passed away, but she still inspires me everyday to live life with books, art, and passion. I hope to be even a little bit like her one day.
My icon is my dad. He is the funny and at the same time rational side of the family. He taught me to always be with a good attitude, no matter what. Every day I try to be half as good as he.
I like palm trees.
They live at the beach, make coconut water, and get wind on their face.
When I grow up, I want to be a palm tree.
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